Visual Power

How do we make knowledge more powerful? How do we engage viewers and convey meaning found within dry data and statistics? Never fear, for information design is here.

From circuitry maps to way finding systems, Data Visualisation has the power to make complicated information accessible to those who need it. If considered well, it can engage and communicate in a whole new way, by finding patterns and connections within the raw data and then building a visual story around them. 

My favourite data visualisation and content marketing agency, Column Five, hailing from Los Angeles, California, have put together this lovely little teaser for information design, data visualisations and infographics.